By Robert Oppenheim
This new source offers all of the details essential to advertise a salon successfully and inexpensively, for development and protecting a superior shopper base. With a wealth of easy and artistic how one can allure consumers and raise revenues, one zero one Salon Promotions depends on easy, easy-to-learn tools for construction and conserving a profitable salon on a shoestring finances. Readers will the right way to capitalize at the climate, make the most of vacation trips, community with different execs, present consumers to make sure repeat company, and masses extra. just a few of what you'll examine comprises:
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Additional resources for 101 Salon Promotions
If you come from a particularly small town and your IT INTO A POSITIVE phone book doesn’t have this listing, go to the phone directory of the next biggest town. OCCURRENCE IN THE Your message is a simple one: SALON. YOUR HAIR IS EITHER DYING OF THIRST OR FREEZING. Do you know what winter does to your hair? Indoors, heated temperatures pull the moisture out. Outdoors, freezing temperatures create shock and havoc. If you try to protect your hair by covering it with a hat, hood, scarf, or whatnot, you smother your scalp.
These questions or variations can propel the stylist right into a conversation about hair, and that’s what we want. Here’s where the subject matter discussed in your staff meetings will be used to perfect advantage. We all know that many clients have lovely, well-conditioned hair on Memorial Day only to find that their hair is damaged, dry, and discolored when Labor Day rolls around. What has happened during those three “Danger Months” of June, July, and August? Very simple. Air, sun, heat, water, chlorine, salt water, neglect.
DON’T GIVE THE NONCLIENT SHORT Then there’s the instance of the nonclient who just comes in for some advice and counseling. Give it to her fully. Don’t give her short shrift. She may simply be testing you to see if you’re going to be pushy, overbearing, SHRIFT. SHE MAY BE TESTING YOU. or pressure her. When you are your honest, sincere, soft-sell self, she’s a better-than-even possibility of becoming a client in the future. And remember, all of this is a heck of a lot better than sitting around in January, lamenting about how slow business is.
101 Salon Promotions by Robert Oppenheim