By Bruno Ernst
Describes the equipment that are used to build exciting most unlikely figures that may tease the attention and baffle the mind's eye. Copious examples are drawn from the author's personal paintings and the fertile mind's eye of Escher and Oscare Reutersvard.
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Contrast this with shoes, another very simple invention, with a very simple purpose, for which there is tremendous variety in terms of visual design. com sells over a thousand different brands of shoes, each with a wide variety of styles. Sure, there are different shoes for different situations, just as there are different hammers for different situations, but many of the different styles of shoes are available in several different colors. Clearly, there is a difference in the importance of visual design when selling shoes compared to when selling hammers.
So, Apple was able to triple its market share with the help of a beautiful little item that it sold. Reverse-Engineering the Twitter User Experience Twitter’s user experience (see Figure 2-2) does a great job of handling various use cases. In this section, I go into a very simple “reverse-engineer” of the Twitter user experience. You can be sure that Twitter went into far more depth than this in redesigning its service. But I want to give you an overview of the kind of structured thinking that takes place in the user experience design process.
You’ll have a visual vocabulary with which to interpret designs that you think are beautiful – or not so beautiful. You’ll be as fluent in breaking down the design of the latest startup’s landing page from TechCrunch as you are in interpreting a Monet at the Guggenheim. But to get started in understanding these various facets of visual design, you need to have some understanding of the factors that surround and shape visual design. Visual Design and Its Relation to User Experience Design Within the context of designing websites or applications, visual design is a component of the discipline of user experience design.
Adventures with impossible figures by Bruno Ernst