By Rick Webb
This ebook is for younger startups and marketers within the ads, advertising, and electronic companies house. it truly is an A-to-Z advisor for younger advertisements enterprises, choked with recommendation that levels from getting investment to the way to price the corporate and promote it to how one can rent your first worker.
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Extra resources for Agency: Starting a Creative Firm in the Age of Digital Marketing
That means, especially when it comes to targeting young consumers, that ads mustn’t be too obvious. Ads shouldn’t try too hard to be cool and hip. ”4 This is doubly true on the Web. Why would anyone spend two minutes of their lunch break on a brand site if they were feeling targeted and unappreciated, when they could kill that time on Facebook or looking at LOLCats? This meant that we always called BS when a campaign was coming from a place that was too client driven, and was tone deaf to the zeitgeist of the Web.
The team is there to help the company consistently deliver, even when an individual— you—cannot. That’s half the point. This is done through culture and process. Embrace the notion that the whole company is a tool to use in pursuit of great ideas. They shouldn’t all come from you. Indeed, if they still are, your company is failing. 44 AGENCY THE POWER OF MANY IDEAS Early in my career, I used to worry about people stealing one of our ideas. I was focused on many of these negative scenarios. Pitches.
Why is this important? Because we may only have one or two gigs to prove our chops in a new medium. These days, every project has a radically increased WHAT IS GOOD? 35 chance of needing to perform as a case study. Fifty years ago we could make two great broadcast spots, twenty bad spots, put the two good ones on our portfolio reel for clients, and disown the twenty bad. Now the ﬁrst two iPhone apps, or iAds, or animated gifs for Tumblr that we make need to be great, or we’ll never get more gigs and we’ll miss a whole cycle of new services we can offer to clients.
Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb