By Chris Atton
During this ebook, Chris Atton deals a clean advent to substitute media: one that isn't restricted to `radical' media, yet may also account for more recent cultural varieties corresponding to zines, fanzines, and private web content. replacement Media: Examines how and why humans produce and use substitute media - to make which means, to interpret, and to alter the area during which they reside features a wide variety of different media and attracts on examples from either the U.S. and uk Locates modern substitute media of their cultural, old and political contexts
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Extra info for Alternative Media (Culture, Representation and Identity)
Savage, 1991: 401; emphasis in original) The fanzine (and, after it, the zine) offers a relatively cheap means of communicating. Bob Bellerue, editor of the American zine Basura, in his survey of zine publishing in the US proposes that '[t]he photocopier revolution alone may be the central feature of the current zine explosion' (Bellerue, 1995), and it is noteworthy that during the 1970s and the 1980s alternative publishers increasingly made use of reprographic technologies that made them, if not financially independent, at least technically independent.
Moreover, its aims are generally similar to those of some grassroots titles, most obviously Squall, which was launched in the year after The Big Issue to provide information for the homeless, for squatters and travellers. Squall is more convincingly the voice of the homeless, since it is largely written by activists, many of whom are active in the squatting movement and have experiences of being homeless themselves. It has also featured lengthy articles by homeless people. It is edited entirely by activists, not by professional journalists.
He draws on Benjamin for support: culture 'is better the more consumers it is able to turn into producers - that is, readers 24 A LT ERN A T IV E M ED IA or spectators into collaborators' (quoted in Duncombe, 1997: 127). Once again, we can find resonances beyond the immediate genre. An extreme example of ~his may be found not in the zines of the 1980s (which are Duncombe's focus) but from the counter-culture of the 1960s: an issue of the New York underground paper Other Scenes once offered an entirely blank set of pages for readers as a do-it-yourself publishing project (Lewis, 1972).
Alternative Media (Culture, Representation and Identity) by Chris Atton